SEO Services
SEO is not one thing. It's a technical layer, a content layer, and an authority layer — and most agencies sell you one while ignoring the other two. Here's what each actually is, and when you need it.
Technical SEO
The foundation. If Google can't crawl, render and understand your site quickly, nothing else you do matters. This is the layer that's usually broken and almost never audited.
- Crawlability and indexation — robots.txt, sitemaps, canonicals, redirect chains
- Core Web Vitals — real load speed, layout shift, interactivity (a confirmed ranking factor)
- Schema/structured data so you're eligible for rich results
- Mobile rendering, HTTPS, duplicate-content and pagination issues
- Site architecture and internal link equity flow
On-Page SEO
Making each page unmistakably about one thing. Titles, meta descriptions, a single H1, heading hierarchy, internal links, image alt text, and content that actually answers the query behind the keyword.
- Keyword research based on real search intent, not volume vanity
- Title/meta/H1 optimization per page
- Internal linking and siloing so pages support each other instead of competing
- Image SEO: filenames, alt text, compression, lazy loading
- Content gap analysis against whoever currently outranks you
Local SEO
If you sell a service in a city, this is the whole ballgame. Local rankings are driven by proximity, relevance and prominence — and Google Business Profile carries more of it than your website does.
- Google Business Profile setup, verification, categories and posts
- NAP consistency across every citation
- Review generation strategy (reviews are a direct local ranking factor)
- Location and service-area page architecture
- Local citations on the directories that actually count
Off-Page SEO & Authority
Authority is earned, not purchased. We build it the durable way: real citations, genuine industry and supplier links, digital PR, and being genuinely worth linking to.
What we don't do: buy links, rent PBNs, or run link schemes. They work right up until Google notices, and then you lose the asset you paid us to build. If an agency promises you 500 backlinks a month, they're selling you a time bomb.
Content Marketing
Content that ranks is content that answers a real question better than the page currently ranking. We plan around actual search intent, write for the buyer, and publish deliberately.
- Topic and intent research, mapped to your buying cycle
- AI-assisted drafting with a human quality gate — never mass-published
- Internal linking into your money pages
- Refreshing existing content, which is usually higher ROI than writing new
Straight talk: Google's spam policy explicitly targets scaled content abuse. Publishing 200 AI articles is not a content strategy — it's a deindexing risk. We use AI to draft faster and a human to make it true.
E-Commerce SEO
Product and category pages have their own rules: faceted navigation, duplicate content, thin product descriptions, and Product schema. We fix the structure, then the conversion path.
- Category and product page architecture
- Product schema, reviews, and merchant listing eligibility
- Faceted-navigation crawl control (a huge, silent crawl-budget leak)
- Shopify setup and conversion work
AI Readiness
Search is shifting to AI overviews and answer engines. Getting cited there rewards the same things that always mattered — clear structure, real expertise, strong schema — plus a few new ones.
- Structured data so machines can parse what you actually do
- Clear, extractable answers to real questions (the FAQ/entity layer)
- Entity consistency — the same business facts everywhere on the web
- Automation: we build the pipelines, so this isn't theory for us
Honest caveat: nobody can guarantee placement in an AI answer. Anyone selling "guaranteed AI rankings" is making it up. What we can do is make you the easiest, best-structured source to cite.
PPC Management
SEO is a long game. PPC buys you traffic tomorrow — useful while the SEO compounds, and useful for testing which offers convert before you build pages around them.
- Google Ads and Meta campaign build and management
- Competitor ad research first — we analyze which ads have been running longest before spending
- Landing pages that match the ad
- Conversion tracking that ties spend to actual leads, not clicks
Two services we deliberately don't sell: Enterprise SEO and Migration/Replatforming SEO. Both are real disciplines — and both are high-stakes specialist work where a mistake costs a client years of traffic. We'd rather tell you that than take the money and learn on your site.
Book a Free Consultation See the Work
← Back to JM Digital Agency home